Businesses today are getting more competitive. Being sharp on your pricing or having outstanding services might not be enough. That is where corporate gifting comes in. Sending someone a gift from your business.
The recipient could be a client, customer, employee, vendor or prospect. Each serve a different purpose but leads to the same objective which is to improve your business.
To a client or customer, a gift is a form of thank you. That we appreciate their support of your business.
That we value their loyalty and encourages them to remain loyal throughout the years. It shows them that you are grateful. The client or customer will remember you and this will in turn keep the business going on with them.
To the employee or Vendor, it shows your recognition of their efforts. This brings a sense of satisfaction and pride to the individual or team. It encourages and motivates them to continue to do better. Creates positive vibes, showing that your business cares not only about profits but also the people who made it happen. It is important to create a positive environment, a gift makes it known to the individual or team that they play an important role, that they are valued.
Giving a gift also foster bonding between employers and employees or vendors. Good bonding creates a sense of belonging and team spirit. This increases productivity and individuals or team going beyond what was called for.
A gift to a prospect is a potential return of sales. It generates interest in your business by getting you more exposure and creates awareness of your business. As the gift would carry your logo or brand’s name. Therefore, corporate gifts are a great way of marketing.
So, do corporate gifting matters in business? Yes! Statistics had shown that gift giving is a factor in improved customer relationships with your clients, it certainly can impact a business relationship.
We know now the many benefits of giving a gift.
It motivates one to work harder simply by creating a sense of belonging, of being appreciated, that one plays an important role. When your employee or vendor works hard for you, this increases productivity. Because your gift tells them that you are thankful and that you do not take them for granted. This creates a bond between you and the recipient
It lets your customer knows that they too are being valued, your little token of appreciation goes a long way to fostering good relationship and retaining your customers, building loyalty and company image.
Your corporate gifts are also a tool for marketing. By giving a practical or branded gift and having your logo or brand on the gift creates awareness of your brand or products or services. It also gives a certain image of your business. A gift that is practical would be a constant reminder of your business. So go think about what items are nice and practical for corporate gifts today.