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How To Select The Right Customized Pen For Your Marketing Campaign

Businesses are getting more competitive. Even a simple corporate gift such as a pen needs some serious thinking. A customized pen is a practical gift and a common marketing tool, most people would accept it when offered and are likely to keep it.

How do we decide on a customized pen?

First of all, let us think about who the audience are and what message we want to deliver.

The audience, we can broadly classify them into 3 categories; general public, working professionals and top tier, VIPs or C suite 

General public

Usually, a not too expensive but nice-looking pen would suffice. For if it is meant for mass giving, we have to think about the budget. The colour and shape of the pen plays an important role to attract the audience. So that they want to use and keep it. The longer they use it or keep it, the longer you stretch your marketing dollar. The more effective your campaign is going to be. For the customized pen serve as a constant reminder of your marketing goal.  

The pen represents your business or image. With the right combination of colour and your logo printed on the pen, this product can deliver a very powerful message.

Packaging for such promotional pen would usually be a clear polypropylene (PP) bag for individual pen.

Businesses are getting more competitive. Even a simple corporate gift such as a pen needs some serious thinking. A customized pen is a practical gift and a common marketing tool, most people would accept it when offered and are likely to keep it.

Working Professionals

An inexpensive pen or a slightly more expensive one, would serve well for this category. Working professionals are sometimes mindful of the pen they use and would like a pen that is perhaps more unique.

When targeting these group of people, you might want to choose pen with colours that reflect your corporate colours. Some pens allow a mixed of colours on its body.

More expensive pens allow such customization of the pen’s body. Allowing you to have a combination of colours that reflect your company’s colours. A pen could be made out of a few parts, such as the cone, the body, the cap, the clip and other added parts. 

This makes the pen very unique to your company, creates an identity, an image, a pen that truly represents your company. The Prodir pens is a Swiss made pen that allows such a combination.

Packaging for such pens could be a custom-made sleeve or a pen box

C- Suites

This category would require you to spend more on the pen. It has to be a pen that brings image and status. Usually, it is a pen of a certain brands with your company logo imprinted on it. Nothing too loud or fanciful. The pen must carry with it some elegance and class. Examples of branded pens for corporate gifting would be brands like, Hugo Boss and Cerutti.

Packaging would be a presentable hard case box.

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